Mumbai, January 25, 2006:

LOWE Lintas (Chennai) Team Wins
AAAI-AdFest Young Lotus Workshop Contest
for the Young Creatives Workshop 2006.

Ms Mamta Ramachandra and Mr Sandeep Das of the Young Creatives Team from LOWE Lintas, Chennai, were today adjudged the winning team in the national creative initiative taken by the Advertising Agencies Association of India (AAAI).

This winning team will be flown to Pattaya by 6th March 2006 and will be the official Indian representatives at the prestigious Asia Pacific Young Creatives Workshop 2006 which will be held on 7-9 March 2006. They will also be guests of the AdFest, (Asia Pacific Advertising Festival) Asia’s premier creative awards function scheduled for 9-11 March 2006. All together the winning team will be away from their desks for seven (7) days.

The AAAI organized this national contest among AAAI Member Agencies and invited entries on the theme “Eye Donation”. A total of 154 entries were received from 26 agencies. They were judged by Ms Elsie Nanji, Vice Chairman & Chief Creative Officer of Ambience Publicis Advertising Pvt Ltd, Mr K V Sridhar, National Creative Director of Leo Burnett India Pvt Ltd and Mr R Balakrishnan, National Creative Director of Lintas India Pvt Ltd.

Announcing the results Mr Vinod Nair, Convener of the Jury said that this was the unanimous decision of the three judges who picked this unusually non-ad-looking entry which went straight to the point with its social service perspective.