With communal violence rearing its ugly head, the situation in Gujarat was cause for real concern. Mr Ashok Roy of Advertising Avenues telephoned the AAAI and not only emphasised the need for Associations like ours to focus on issues like these, but also said that his agency had already created some public service communication that the AAAI could use. Newspaper groups like Indian Express, Midday and the Janmabhoomi Group were more than ready to carry this advertisement as a public service message from the AAAI in Maharashtra and Gujarat.

God's most favourite temple