The AAAI Lifetime Achievement Award is presented annually and recognises the individual's contribution towards advancement and professionalism in the industry; leadership of the industry as an individual and has set an example of personal integrity, values and ethics consistent with the standards expected.

The Advertising Agencies Association of India (AAAI) is the official, national organisation of advertising agencies, formed to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country. It is thus recognised at all forums -- advertisers, media owners and associations, and even Government -- as the spokesperson for the advertising industry.