Television channels will not be able to show advertisements for more than twelve minutes in an hour as per the latest regulations issued by the Telecom Regulatory Authority of India (Trai) on Monday.
Despite a not-so-successful track record of investing in the sector so far, corporates are now veering towards the media. With the Aditya Birla Group picking up stakes in Living Media last week and the recent Mukesh Ambani-Network18 deal,
Global rating agency Standard and Poor’s (S&P) on Wednesday cut India’s rating outlook to negative from stable, citing the slow pace of fiscal consolidation, the worsening external sector situation, inflationary pressures and the sluggish pace of economic growth
The final awards night at Goafest 2012 saw Ogilvy India at top by winning 51 metals including 1 Grand Prix, 11 Gold, 16 Silver and 23 Bronze. Ogilvy won the Grand Prix in Digital & Interactive category while it bagged maximum 4 Gold in Direct category, 2 Gold in Digital and 1 Gold each in Film, Radio, OOH, Print, and Design categories.
India’s advertising watchdog and the agency that runs the country’s best-known audience measurement service will monitor for violations all advertisements across the print and electronic media.
India brought home three more Silvers on the concluding day of 15th Asia Pacific Advertising Festival, commonly known as Adfest, held in Pattaya, Thailand. While Creativeland Asia, Ogilvy & Mather have won a Silver metal each for the entries for Bajaj and Hippo, Happy Creative Services has won a Silver Campaign for its campaign on Flipkart.com in the Film Lotus category.
'Cautious Optimism' that's how Sam Balsara, Chairman and MD, Madison World, described the findings of the Pitch Madison Media Advertising Outlook 2012 (PMMAO 2012). The much awaited report that was released by Balsara, along with Ms Punitha Arumugam, CEO, Madison Media Group, at an event held in New Delhi on February 17, pegged the Indian media advertising industry at Rs 25,594 crore in 2011.
The fight between broadcasters and advertisers over TV ratings has intensified with the larger Indian Broadcasting Foundation (IBF) throwing its weight behind the News Broadcasters Association’s demand for monthly, instead of weekly, ratings.
A slowing economy in 2012 could put a speed breaker on advertising growth rates. The Rs. 30,600 crore advertising industry, including print, broadcasting, radio, digital and outdoor media, grew 12-15% in 2011, riding a robust first half.
The provocative remarks made by the new chairman of the Press Council of India (PCI), Markandey Katju, have given rise to a great deal of debate. Katju criticized the news media in a television interview for low professional standards and called for more measures to make journalists accountable, including the levy of penalties such as the withdrawal of government advertising.